Candy coated Kale

I don’t mind Kale but I don’t love it either.

But what if it was wrapped in candy?  

Like white chocolate?

Jolly Ranchers or…


That may sound gross, especially if you love Kale.  But if you’re like the millions of people who don’t like the stuff, a candy coating may give you some incentive to give it another shot.  

Imagine this at your state fair.  Right next to the deep fried Twinkies.

This sums up how you want to market on social.

Fun and deliciously entertaining on the outside with a strong message on the inside.  

Pew Research did a survey and they found more than half of Americans get some or all of their news from social media.  And 1/3 get their news from Facebook alone.

YES, you may coach people with some serious problems.

YES, your course may solve some un-funny problems but people won’t stop to look at your posts on Facebook if they aren’t interesting.  

If your focus is always “giving value” and teaching.  Or worse, giving your stuff away for free.  Do you think you have a shot against the cucumber vs. cats videos?  Or all the little adorable toddler Tiktoks out there?  Girls in bikinis?

Fat chance.

Use what I teach in the Blockbuster Marketing Club.  

What Ben Settle teaches and many others.

Be fun.

Be interesting.

Be curious.  

Do that and people will watch.  They will care.

They will eat right past the crunchy candy coating and go straight to the nutritious center.

Gotta bon appétit?


PS  If you want to read the study: