Connecting to your audience like Wi-Fi

Seth Godin said something years ago that I thought was provoking.  He said would they [your audience] miss you if you were gone? 

I’ve done some good art and facilitated some transformations.  Like the Chicago Bulls, I’ve had a pretty good run.    I didn’t think anyone other than maybe my inner circle would miss me if I was gone though.

I mean, by god, I wasn’t the Salvador Dali of comics or the Dan Kennedy of email copywriting.  I’m just some dude from Arizona.  

Last year when politics got bat shit crazy and a murderous virus came to seemingly kill us all, I decided to use my social platforms to bring humor and fun to my followers.  

I posted every day and ignored everything but the replies to my content.  

Once the election was over and things settled down a notch I stopped posting.  And then it happened…

One of my old clients reached out  asked me if anything was wrong because i wasn’t posting anymore.  I was touched beyond words.  

Seth was right.  I was making a difference, even if it was just to a few people.  

It reminded me of something former American Idol judge Randy Jackson said.  He was at a Journey concert and all of the 70,000 people were singing along.  

“It’s the true connection to the human spirt.  This is what it’s all about.  People loved it so much that they learned every word and every melody.”

Everyone communicates.  Not everyone connects though.

Jackson said when he was on American Idol people would come up to him and talk like they knew him.  He said this was because American Idol was on two days a week.  Most shows are on once a week.

So why e-mail every day?  For this.  The connection.

When you stay in your list’s “face” every day, giving them content they want to see, you connect with them.  You become someone they’ll miss if you are gone.

To learn how to connect with your audience with your emails download my free PDF at .