Remember Seth Godin’s Marketing in Five Steps?
We left off with step 3. Let’s recap:
1. Invent a thing worth making, with a story worth telling , and a contribution worth talking about.
2. Design and build it in a way that a few people will particularly benefit from and care about.
3. To tell a story that matches the built-in-narrative and dreams of that tiny group of people, the smallest viable market.
And now four… Spread the word.
In the book Seth says this is the step everyone gets excited about. I agree. A lot of people do enjoy droning on about their course, or new book coming out. But plenty of people have anxiety about it too. Cause after you build it there’s a question you gotta answer.
How the f*@k do I promote this?
Let’s face it. It’s not like you’re The Rock who gets paid $1 million to promote his movies. You probably can’t do like Tom Cruise did years ago and jump around on Oprah Winfrey’s couch either.
There’s tons of ways to promote your biz but one of the biggest hangs ups I see is people think they have to be loud, annoying, or not themselves.
Whether you buy ads or start cold calling your friends like you just became a distributor for Amyway. Do what is best for you. Not comfortable. Best.
In Kevin Garnett’s book KG AtoZ, he recalled a quote from Chauncey Billups. “Just because someone doesn’t play with the same fire as KG, it doesn’t mean they’re soft.”
Put another way…
Just because you don’t have poise on camera like Marie Forleo, promote like Steve Jobs, or have a booty like Kim Kardashian. It doesn’t mean you aren’t good at spreading the word.
You love what you do. Show that love to other people.
Adam