Scaling, your business and common sense

If you’ve been on my email list for more than 5 minutes, you know I’m NOT about building my business with the traditional Business Paradigm. What’s the Business Paradigm?  I learned about this originally from… View Post

Don’t be professional, be an anti-professional

Sally Hogshead (yes, that’s her real name) is a marketer.   She has some great content.  She’s mostly known for her book Fascinate. I’d strongly recommend you read if you haven’t already.  She also has… View Post

What’s your prospect’s Boogy-Man?

There’s tons of rules for great storytelling.   There’s the classic books by Joseph Campbell and his ‘Heroe’s Journey’.   And a butt-load of other books based on Campbell’s work too.  Which is saying something… View Post

Use this Dan Kennedy gem for fundraising over the holidays

This post is a little different. Today is a shout out to anyone that needs to raise money this holiday season.  This morning I snatched up my copy of the Ultimate Sales Letter and I… View Post

I’m the best, deal with it

I am the best. I act like it.   I charge like it. I own it. Sound a little full of myself, eh?  Well, I’m the best at what I do.  You’re the best at… View Post