Fuel for your marketing
I was watching Modern Family the other day. Jay (Ed O’Neill) scored a stay for him (and the whole family) at a posh hotel. In his mind everything was perfect because he had an Excelsior…
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I’d rather deliver pizza than sell like this
I did an experiment last week. I saw a product that boasted having the perfect framework to write a kick-ass sales letter. It was new. Cutting-edge. All the stuff you’d expect from ‘hypey’ sales…
View PostWhen fishing is good and the catching is bad
Some people treat studying like some wussy soft skill. Not quite sure why studying gets such a bad rap so I googled it. Here’s the definition I found: “Devote time and attention to…
View PostThe positives of being negative and my crazy ex
In my freshman year of college I dated a girl named Candy. As Martin Lawrence would say, she was “crazy and deranged”. She’d make Glenn Close’s character in Fatal Attraction look like a…
View PostThe meat and potatoes of writing emails
Writing emails can be tough. And if you take my advice and email every day, sometimes it can feel like pushing a baby elephant… Uphill. I admit, I have different approaches in creating emails but…
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