Scaling, your business and common sense

If you’ve been on my email list for more than 5 minutes, you know I’m NOT about building my business with the traditional Business Paradigm.

What’s the Business Paradigm?  I learned about this originally from Megan Macedo.  

The Business Paradigm says:

  1. The thing that counts is the work you can get paid for.
  2. Your number one job is to serve the market and build the business.
  3. The guiding question is “What will generate a profit?”

I originally learned how to market my businesses from Dan Kennedy and dozens of the talented people he spawned.

I learned loads.  

But some of that stuff just never really worked for me.

This quote from Buddha sums it.  He said:

“Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.”

All this talk about ‘scaling’ and putting timers on every offer you make just never made sense to me.  

Why?  Because I believe in the Artist Paradigm.  Yes, I happen to be an “artist” too but that’s not why it’s called that.   The Artist Paradigm says:

  1. The thing that counts is your real work, your art, the work you care deeply about.  How to get paid for that work comes later.
  2. Your number one job is to serve the work and build a body of work you can be proud of.
  3. The guiding questions is not “What will generate a profit?”  The guiding question is “What’s worth doing even if it fails?”

So it’s not about generating profits by scaling our business to be bigger and bigger.  It’s  about being true to your work and scaling trust.  When you scale trust your clients buy from you over and over again.  

And if you fail, and you will [sometimes], it will be worth it.