The meat and potatoes of writing emails

Writing emails can be tough.

And if you take my advice and email every day, sometimes it can feel like pushing a baby elephant…


I admit, I have different approaches in creating emails but one method I use is to start with a theme or premise.

And by ‘theme’ I just mean, what your email is about or the meat of your message.  

Here’s the theme of the movie i, Robot:

“A technophobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.”

So how does this work for emails?

Let’s say my theme is based on something I heard Darren Hardy say last week.  I don’t remember it verbatim but he said, environment is stronger than willpower.  

I had to think on that one for a second. 

That was powerful!  

It reminded me about a book I read called Influencer and all sorts of memories and ideas that backed up what Hardy said. 

So if Darren Hardy’s quote was the “meat” of email, the next thing to do is add a vegetable, a grain, and maybe even a roll or two to support your theme.

That’s why the concept of writer’s block is more fictitious than Spongebob and Patrick barbecuing underwater.

If you need help cooking up content all you need to do is open a book or an Internet browser.

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