Some people treat studying like some wussy soft skill.
Not quite sure why studying gets such a bad rap so I googled it.
Here’s the definition I found:
“Devote time and attention to acquiring knowledge on (an academic subject), especially by means of books.”
Ah, I see where this ‘pop culture’ definition is different than my version.
Knowledge is not power, the application of knowledge is power. You can read about how to fish all you want. Until you bait your hook and plant your fishing pole into some water you’re not really going to KNOW fishing.
Knowing is about conscious contact not theories.
That’s our goal.
It’s how we will understand who we serve and to KNOW them better and better. That way when you write copy for your website or ads or whatever you can lead with what resonates with your audience the most.
As Gary Halbert would say, you don’t want to sell the best hamburgers, you want to find “a STARVING CROWD”.
If you don’t, you’re pushing the rope instead of pulling it.
You’re gonna work WAY too hard for lackluster results.
Eugene Schwartz put it like this:
“This mass desire must already be there. It must already exist. You cannot create it, and you cannot fight it. But you can—and must—direct it, channel it, focus it onto your particular product.”
Yes, you want a fancy USP and all that jazz but make sure you are tapping into a desire that is already there with your products and services.
To learn more on how to find and market to a hungry crowd, subscribe to my free daily emails at https://adamstreet.net .
Adam