The rarest thing in business and marketing

When I started marketing to the wedding niche I thought it was going to easy.  I didn’t need any cutting-edge ideas because my niche was spelled out for me.  Um, people getting married…  Bam!  … View Post

Old salads and a 100 degree identity

It was my wife’s birthday on Tuesday and we celebrated by going to Red Lobster.  I’m allergic to shellfish so we don’t go for seafood often.   We all woofed it down.  Wifey ate everything… View Post

Don’t hype, fascinate

When I think of ‘hype’, for some reason Flavor Flav comes to mind. Not the newer more slightly grown up ‘Flavor of Love’ Flavor Flav (if you’ve seen the old VH1 show).  I’m talking about… View Post

Connecting to your audience like Wi-Fi

Seth Godin said something years ago that I thought was provoking.  He said would they [your audience] miss you if you were gone?  I’ve done some good art and facilitated some transformations.  Like the Chicago… View Post

Flip your freebie

Most of us love free stuff! When you give your course or service away as a promotion that’s really nice.  I’ve done it before too, but it’s not always buzz-worthy. It’s like free samples at… View Post