Adam Street's Blog

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Don’t break the trance

Don’t break the trance
If you use TikTik you may have heard a song called Bored in the House by Tyga and Curtis Roach.  My wife even used this song to make a goofy little video of my son,… View Post

Scaling, your business and common sense

Scaling, your business and common sense
If you’ve been on my email list for more than 5 minutes, you know I’m NOT about building my business with the traditional Business Paradigm. What’s the Business Paradigm?  I learned about this originally from… View Post

Don’t be professional, be an anti-professional

Don’t be professional, be an anti-professional
Sally Hogshead (yes, that’s her real name) is a marketer.   She has some great content.  She’s mostly known for her book Fascinate. I’d strongly recommend you read if you haven’t already.  She also has… View Post

What’s your prospect’s Boogy-Man?

What’s your prospect’s Boogy-Man?
There’s tons of rules for great storytelling.   There’s the classic books by Joseph Campbell and his ‘Heroe’s Journey’.   And a butt-load of other books based on Campbell’s work too.  Which is saying something… View Post

Use this Dan Kennedy gem for fundraising over the holidays

Use this Dan Kennedy gem for fundraising over the holidays
This post is a little different. Today is a shout out to anyone that needs to raise money this holiday season.  This morning I snatched up my copy of the Ultimate Sales Letter and I… View Post