Adam Street's Blog
The spiritual and practical path to freedom to do your art

The value of an e-mail address

I was reading Donald Miller’s book, Business Made Simple and he said, “people consider the value of their email address at about $10 or $20.”

I agree with him 100%. I have never put a number on it before but honestly that’s just scratching the surface. Do you think Warren Buffet would give his e-mail address for $20? How about Taylor Swift? Not likely.

Of course there’s a huge range between the kid that crams food in bags at your grocery store and well…Oprah.

The bottom line is we’re are all competing for one of the most rare resources in the world. Not diamonds or an original Micky Mantle baseball card my friend, but people’s attention.

Without capturing a person’s attention, they don’t see your ad, read your post, or listen to your song. Your prospect is like a muggle in the Harry Potter series, they have no idea that the magic of your solution even exists.

So what’s the value of an e-mail address? Probably a lot more than you think it is. And like inflation it will continue to rise.

Crazy or Unique?

Crazy. Unique. Sometimes it’s a fine line. Wackos like the Unabomer? Defintitely crazy.

But what about people who buy into conspiracy theories? I would have thought they were a little bat sh-t, that is until I read about a study done by Prof. Roland Imhoff at the Johannes Gutenberg University.

He said people believe in conspiracy theories because they are searching for a feeling and not a logical truth. “Adherence to conspiracy theory might not always be the result of some perceived lack of control, but rather a deep-seated need for uniqueness”, he wrote.

Why should you focus on standing out and becoming more of what you are? Because your tribe is looking for you!

This is why the military constantly get candidates and adults go to Disneyland over and over again. The military and Disney tell a story that resonates with their tribe and gives them the feelings that they are look for.

What could you do this week to give your audience a unique feeling that matches your brand?