Sharpening your ax

One problem I have with the epilogue of the Harry Potter book series is what happens to Hermione Granger.  I think she would have been a fantastic (and probably famous) witch.

I say that because she was a great student. 

Dumbledore was a great student.

Tom Riddle [Voldemort] was a great student.  

When I saw Lebron James when he was young I knew he was going to be really good when I saw how  SERIOUS a STUDENT of the game he was.  

And being 6’8’ and 240 didn’t hurt either…

Keep in mind when I say study I’m not talking about merely reading or watching videos.  Lots of people do that.  Studying is reading/watching, applying, and taking account of your results.

And doing this on purpose.

That’s why copywriters that I respect like Gary Bencivenga said 40% of his day is research.  Ken McCarthy gave a similar ratio, and so did Eugene Schwartz.

Like these greats did, STUDY your craft.

STUDY your customers.

STUDY your marketplace.

It’s like the famous Abraham Lincoln quote.  “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” 

Sharpen your ax.

For free daily tips and insights on how to ‘sharpen your ax, sign up for free at .