The entrepreneur puzzle

I read an article about a female Montana Army National Guard soldier.

I figured if it’s in the media, surely it’s gotta be about sexism.  



Or some other crazy topic.  But it wasn’t.  

The Army graduated it’s first woman ever from the their intensive, seven-week sniper course. 

She chose to keep her identity unknown.  I’m guessing because she doesn’t want her dating life effected.  Piss her off guys and she could take you out from 100 yards away.  

I kid of course but here’s why I bring up this story.

The Army news release said:  

“The soldier met every standard required to graduate the United States Army Sniper Course.”  She arrived prepared for training and physically conditioned to succeed. We are proud of the results of her efforts and the quality training provided by the Sniper Course Cadre.” 

-Capt. David Wright, Battalion Commander, U.S. Army Sniper School

I started thinking about entrepreneurs and how we get so frustrated sometimes when things aren’t going our way.  We can’t control the market and tons of other factors but we can control what we think and what we do.

Capt. Wright said, “She arrived prepared for training and physically conditioned to succeed”.  

I started thinking all the times I didn’t arrive prepared in the beginning.  The many times I took too many factors for granted.  

Writing ads or emails that I knew weren’t up to scratch. 

Selling at trade shows with little preparation.

Not eating the kinds of food that could give me the energy to power my actions.

Getting a business to succeed is like a puzzle.  You have to have unity between your market, your message, your media, and your offer.

That’s why I created the Blockbuster Marketing Club.  It’s support for coaches and course creators so marketing can get easier and you’ll get more opt-ins, clicks, and sales.


P.S.  Here’s the link to the article: