When I left my day job to be a full-time artist I created an intention. I vowed that my art would make a difference in the lives of people. At first I didn’t really even know what that truly meant.
All I knew is that maybe after seeing one of my sketches online or comic books, it might make someone’s day just a little brighter.
I didn’t think in terms of creating an intention back then I just knew in my soul that my art was about more than #2 pencils or what brush I used in Photoshop.
When I started helping business people I just wanted to “give back”. Even though I never said it out loud I basically used the same intention from before. How could the lessons that I’ve learned make a difference in the lives of people?
I remember Oprah did this when she moved her talk show from tabloid content worthy of the National Enquirer to doing work that mattered. She said she asked her producers for the intention behind each show they pitched her. If it didn’t align with her values she wouldn’t do it.
What is your intention behind who you serve?