Weird is the new cool

Back when I was WAY past ready to leave my cozy insurance job, I was dishing out my art portfolio like fresh crab at an all-you-can-eat buffet.  

One problem that kept coming up was, most publishers said my art was too ‘cartoony’.

I used to draw more realistic but exaggeration won.  Especially after I read this quote:

“At Pixar, we’ve always said that reality is just a convenient measure of complexity—we take a step back and create something the audience knows is not real, then we make it look as believable as possible.  See, the closer you get to reality the harder it is to be convincing to an audience.”   

John Lasseter, from the Art of The Incredibles

From that point on, drawing cartoony was my jam.  I accepted that my weird cartoony style was not for the mainstream.  This was my style 20 years ago and I still draw and paint like this today.

In an interview actress/comedian Aisha Tyler did with CNN.  They asked her what would you tell your younger self about who you are now?  

She said: “I would probably tell my younger self, Don’t worry about it. You’re always going to be a weirdo, and at some point that’s going to be OK. That’s eventually going to be your calling card, or your badge of courage, that you’re going to be a weird kid.” 

Not only do I not mind being the weird ‘cartoony’ comic book artist guy, but I own it and embrace it.  Like Tyler said everything weird or negative about you usually becomes your strong suit. 

Arnold Schwarzenegger was told his voice was too robotic and his accent was too strong to make it in Hollywood.

Oprah was told she was too female, too black, too caring, all sorts of nonsense.  

And ironically those are the same reasons why Oprah and Arnold have had tremendous success doing what they love.  It’s because they are who they are.  

The Artist Paradigm is about playing the long game.  Embracing that you’re different and knowing what’s weird about you is your greatest strength.  

https://www.adamstreet.net

Adam

P.S.  Seth Godin has an excellent book on this topic called We Are All Weird. 

I think of you in the shower

Jeff Bezos was interviewed in Success magazine.  He was talking about Amazon Prime and introducing same day delivery.  Back then I thought instant delivery was about as doable as driving your car with chopsticks.  Someone put WAY too much cocoa in his Cocoa Puffs.

So how did Bezos go from two day to same day delivery?

He said he’s constantly thinking about what Amazon’s customers need.  It literally keeps him up night!  He even thinks about their needs in the shower.

That’s not creepy or anything…

Fast forward to today, now I do it too!  I understand why Amazon is successful and why I’ve been an Amazon Prime customer for years.  

“Obsession” makes people nervous but it’s quite helpful if you want to play an instrument, keep your kids safe, or run a business.  When I started out I wanted to save the world.  Maybe take on some free coaching or discount my first course.  Whatever I had to do to help everyone I could.  

You don’t want to help everyone, you want to help the right people.  Helping the wrong ones is like dragging a runner across the finish line.  It’s exhausting.  And you ruin your good shoes. 

The more you become sociopathitcally clear about who you serve, your offerings will get better.  Your job will get easier and everyone wins.  

Your bank account will thank you too.

If you’d like help with with funneling your client obsession and helping the right people, book a coaching session with me today.  https://adamstreet.net/contact-me/

Adam

I’m Ranting Cats and Dogs!

Yesterday, I blogged about Seth Godin’s book This is Marketing.

I called it his newest book but a quick trip to Amazon told me I was wrong.  This one came out in 2018 and The Practice is his newest book.  Whoops.

While I was on Amazon I glanced at the reviews and this one caught my eye (also above)

“I like Seth a lot but sometimes his ideas are not a reflection of the real world. There are some products that benefit from telling a brand story but 99% of products don’t need a story. When I buy a frozen pizza or cereal I don’t need a brand story, just give me a good product at a fair price. If marketers should want to change the world why do some brands who have violated consumer trust still grow and make money? Yes, some products solve my problems but most just meet my basic need as a consumer.”

This guy does have a point.  The average person who goes to buy a frozen pizza may grab any old pie off the shelf but that’s NOT everyone.  

Not all brands tell stories but ALL brands are storytelling.  What’s the difference?

Digiorno Pizza tells a story (which is also their USP).  It’s not delivery, it’s DiGiorno.  Their pizza is like ordering from a restaurant.  Not really, but that’s what they say.  And back in 1995 when DiGiorno came out, it was a lot better than most frozen pizzas.  

Now on to storytelling.  

Every product is storytelling.  The price tells a story.  The font on the box tells a story.  The color of the packaging tells a story.  When you package a product or service everything matters.  

If you think like that guy, you’re gonna be stressed.  And you’re gonna shell out tons of time and cash trying to keep clients from running away faster than Usain Bolt.

I will admit, some commodities or his “basic needs” type products do require little brain power.  Like hangers.  Hangers are not particularly exciting to most people.  Even though I saw an article where two experts reviewed 32 different models of hangers for over 8 hours.

This guy helps make my point from yesterday clear.  If you make a product for everyone I hope you have a rich and generous uncle.  But if you focus on a small niche, you’ll find people who actually give a damn about you.

Winston Churchill said, “I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.” There’s nothing wrong with all animals.  But if you like pigs, market to pigs.  Cats and dogs will be fine without you.

Adam