The movie Office Space has so many hilarious moments. One of my favorite scenes is when Joanna (Jennifer Aniston) gets lectured by her manager Stan for not having enough “flair”.
Flair is little buttons and trinkets on their uniform. If you haven’t seen the movie, you can see the scene here: https://www.youtube.com/watch?v=3vdcw415OcQ
Here’s how their conversation went down:
Stan, Chotchkie’s Manager : Fifteen is the minimum, okay? It’s up to you whether or not you just want to do the bare minimum or…
Joanna : Okay. So you… you want me to wear more?
Stan, Chotchkie’s Manager : People can get a cheeseburger anywhere, okay? They come to Chotchkie’s for the atmosphere and the attitude. Okay? That’s what the flair’s about. It’s about fun.
Joanna : Yeah. Okay. So more then, yeah?
Yaas, more flair Joanna!
And the same is true for you too! People can get your “hamburger” from anywhere. The flair you bring to the party is what sets you apart.
Jesse Cole who owns a minor league baseball team and more than one yellow tuxedo (cause you’d think one would be enough), said this in his book Find Your Yellow Tux.
“We have a responsibility to entertain our customers. If you’re all about selling and nothing more, you’re going to lose out eventually.”
Think about this…
How can you add more flair to your emails? To the atmosphere you create?
Your processes…and your procedures?
To add more flair to your email marketing subscribe to my daily email tips at https://adamstreet.net .
Adam “flair” Street