Coaching and the Elephant in the room

I remember when I wanted to start coaching.  I thought…

I’m good with relationships, communication, and helping people solve problems. 

Did I mention I am a fantastic listener?

But sooner or later I had to acknowledge the elephant in the room.  I had no idea how or where to start. 

Do I make a website?  Buy ads?  Annoy my friends with calls and emails like I just started selling Amway?

Years ago I would have done like Hermione Granger from Harry Potter and marched to the library—straight away!  Or to Google.…  But now that I’m older and wiser I’d say go to the “library” AND hire an expert.  

A lot of people talk about how CEOs make on average 200x more than the average American worker.  And this is due partly because they average reading 5 books a month.  This is true.  

You know what CEO’s also do?  They hire experts and consultants.  They network with other CEOs and attend about 8 seminars a year.  

I love books and the great ones are priceless but nothing compares to talking to a human being who understands where you are and can solve your problem in less than an hour.  

That’s the CEO playbook.  Learn from it.

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