In copywriting groups on Facebook, someone asks daily what they need to do to be a copywriter. Why none of them don’t type those exact words into Google I will never know…
Most responses are about books to read and courses to take but almost all of them forget one important thing. The path to being a good writer is by studying other writers. NOT copywriters. WRITERS.
You wanna study copywriters too but not as much as you think. You want to learn how to tell stories and make copy that jumps off the page. Who does that better than Michael Crichton, Stephen King, or Mark Twain?
All business have struggles and if you spend all your time looking at what everyone else is doing you’ll end up shipwrecked. You need to use your imagination.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
I remember I wigged out when I learned Einstein wasn’t a quantum physicists, he was a theoretical physicist. I read his biography and so many of his discoveries were sparked by him using his imagination and thinking about space or riding on a light beam.
Sound like something from Captain Marvel or Guardians of the Galaxy, right?
In your business, get best practices and model them. Use great ideas from different industries. But also use your imagination and chill!
This is why ideas hit us in the shower or right before bed. Our bodies ooze dopamine when we’re relaxed. Once settled down we’re able to make connections and get inspired.
Researching, analyzing, and combing the Internet for ideas, rarely helps us connect the big dots. It’s like buying a box of cake mix, mixing the ingredients, and never putting it in the oven to bake.