Adam Street's Blog
The spiritual and practical path to freedom to do your art

Coaching and the Elephant in the room

I remember when I wanted to start coaching.  I thought…

I’m good with relationships, communication, and helping people solve problems. 

Did I mention I am a fantastic listener?

But sooner or later I had to acknowledge the elephant in the room.  I had no idea how or where to start. 

Do I make a website?  Buy ads?  Annoy my friends with calls and emails like I just started selling Amway?

Years ago I would have done like Hermione Granger from Harry Potter and marched to the library—straight away!  Or to Google.…  But now that I’m older and wiser I’d say go to the “library” AND hire an expert.  

A lot of people talk about how CEOs make on average 200x more than the average American worker.  And this is due partly because they average reading 5 books a month.  This is true.  

You know what CEO’s also do?  They hire experts and consultants.  They network with other CEOs and attend about 8 seminars a year.  

I love books and the great ones are priceless but nothing compares to talking to a human being who understands where you are and can solve your problem in less than an hour.  

That’s the CEO playbook.  Learn from it.

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Adam

Angry Enough to Slap Jesus

My wife has had a bipolar relationship with her weight most of her life and a few months ago she hired a weight loss coach.  His name is Chris but I call him Jesus.  

Jesus is perfect.  All I ever hear is…

  • How fine he is.
  • How he knows calories and macros. 
  • How great his recipes are.

He’s helped her drop about 20 pounds and I’m happy for her.  But when she talks about him, I throw up in my up mouth a little.

Yesterday she told a woman at the gym she’s NEVER lost weight before.  My wife is like Oprah, she loses weight all the time.  But now that she’s found Jesus…

It drives me crazy because his ‘plan’ is all stuff someone (usually me) has told her before.  

But it didn’t matter.  Now that Jesus says it, it means something.  

It’s annoying.  It’s make me wanna run off and slap somebody.  But you’ve probably spotted the problem already.  Haven’t you?

People who get free advice rarely use it and don’t value it the same as paid advice.  Charge for your advice.

You may need to offer freebies to get started, or to test your course, and that’s ok.  But this ain’t charity work, baby.  Charge for what you do.  And charge the right amount.  Don’t bill what you think they can pay.

Action and lack of action have a price.  Your clients will eventually pay.  That dinero may as well go to you.

Adam