Being Normal is Boring

Yesterday I came across an interview with Vampryn.  Vampryn is weird.  And by weird I mean her appearance is a bit outrageous.  Take a look at her… What’s your first thought?  

Maybe she thinks she’s a vampire?  Maybe she hangs out a QAnon parties drinking blood with Hillary Clinton?

Vampryn said her style is 80’s/90’s goth but then she said this:

“Being normal is just boring.  There’s no point.  Why live a life to be boring.”

Her appearance may make your grandmother reach for a crucifix but she gets one GIANT fundamental of marketing.  If your marketing is boring, ‘there’s no point’.  It’s just….noise.

You need to find a way to be weird like Vampryn.  Maybe it’s not your appearance.  I saw a real estate agent dancing in a house she was selling on TikTok.  

Maybe it’s your guarantee. Back in the 80’s Hyundai cars were garbage. So they created the best warranty in the biz and they started selling cars. Lots of them.

You may despise me for it but you WILL remember that picture of Vampryn for a while.  The question is… What can you do to be just as memorable to your tribe?

Crazy or Unique?

Crazy. Unique. Sometimes it’s a fine line. Wackos like the Unabomer? Defintitely crazy.

But what about people who buy into conspiracy theories? I would have thought they were a little bat sh-t, that is until I read about a study done by Prof. Roland Imhoff at the Johannes Gutenberg University.

He said people believe in conspiracy theories because they are searching for a feeling and not a logical truth. “Adherence to conspiracy theory might not always be the result of some perceived lack of control, but rather a deep-seated need for uniqueness”, he wrote.

Why should you focus on standing out and becoming more of what you are? Because your tribe is looking for you!

This is why the military constantly get candidates and adults go to Disneyland over and over again. The military and Disney tell a story that resonates with their tribe and gives them the feelings that they are look for.

What could you do this week to give your audience a unique feeling that matches your brand?