There was this kid at my elementary school, I think his name was Jerry.
He was quiet and introverted.
The kids at school used to make fun of him because he always looked down when he walked. One kid told me that since Jerry looked down all the time he always found interesting things on the ground—like money.
I feel just like Jerry when it comes to finding money in a business. I’ve worked on my ‘finding money muscle’ mucho over the years.
I’m practically ready to wear one of those tight-ass UnderArmor t-shirts that the Rock wears.
And pulling it off!
Metaphorically anyway…
Sometimes you don’t need to “find” money in your business, sometimes you just need to raise your price.
Sometimes you need to look for more ways to provide more value.
Sometimes you can just package what you do differently. Dan Kennedy called it, Specific Application.
You can add more specific application to what you do with:
Location
Packaging
Niche
Exclusivity
For example, I’m not a caricature artist I’m a wedding artist [niche].
Susan isn’t a massage therapist, she’s the massage therapist of Gainey Ranch [location]
One artist I read about struggled trying to sell her paintings so she got a licensing deal to sell art of her university [exclusive]. Now her paintings sell like hot cakes.
What more Specific Application could you add what you do that could drastically increase your revenue?
Adam
adamstreet.net