Adam Street's Blog
The spiritual and practical path to freedom to do your art

Slay procrastination with one question

Like many creative ADD types my brain is like a Ferrari.  

Which is great when someone with a sound mind is driving but other times it’s like an licensed teen boy is behind the wheel.  Other times, no one at all!  

When I need to get something done, I end up…

Checking emails obsessively.

Going on YouTube for one thing and being on there an hour later.

“Researching” on Google for WAY longer than I need to be.

If I’m not careful procrastination rears it’s ugly head like a Kaiju from the Pacific Rim movies!  I don’t want to draw or type anything.  My energy level drops to the floor so now I need coffee or an energy drink.  

Return a phone call?  Nope.  I’m too busy because I have so much to do!!!

But just one more TikTok video before I go…

I may be a little ‘extra’ but this can happen to anyone.  Recently I’ve been able to calm my mind and cease doing this nonsense by asking myself one question.

How may I serve?

Instead of thinking about MY schedule and what I FEEL LIKE doing today.  I look at my client’s request and I think, how may I serve you?

My energy totally changes.  My imagination activates and I visualize the first best right action to take on a project.  I even did this last week when I drew at a live event. 

Procrastination gone.

Low energy, gone.  

Tiktok, well…  Gone too.

Everything shifted when I used all my energy and intention to focus on the needs of my client.  

Try it!

https://www.adamstreet.net

Adam

Dueling with El Cheap-O

I went to my brother’s Mixxedfit class at his gym.  I’m in my car.  Hot. sweaty, and I could really use something cool and refreshing like a smoothie.  

I don’t buy smoothies very often anymore but I’ve been jumping around like a jackrabbit for an hour so I deserve it.  But I still hesitated…

Both smoothie pimps by my house are franchises.  They opened in the last two years and I think they’re owned by the same person.  Why?  Because they have the exact same problem.  

Unlike the other locations they don’t put enough fruit in their smoothies because  they’re cheap.  I know this because when the manager (or owner) is there my smoothies taste like blueberry flavored ice and not ACTUAL blueberries.  

I’ve even seen the El Cheap-O walk behind staff members and tell them they’re using too much fruit!  It’s sad.

Instead of making smoothies that taste like cold medicine why don’t they ask their customers what they want?  I’d gladly pay more!  But instead they water down their product to save a few nickels.

This seems like a no brainer but I see people make the same mistakes with their services and courses all the time.

 

You don’t need to be the size of Coca-Cola to do a focus group.  Ask your clients what they want. And before you come out guns-a-blazing with swiped headlines and formulas ask prospects what’s important to them too.

Doug D’Anna said, “You should first ask yourself, ‘What do these people really want?’ and never, ‘What’s the best way to sell to them?’

I heard John Carlton say that to learn what a market wanted he’d go to a bar, buy a few drinks and ask strangers a few questions. 

Surely, I could duel with El Cheap-O about their juice water but I won’t.  I vote with my dollars by not going there.  I WILL use my crappy experience to help you out though.

You’re welcome…

If you’d like help keeping your marketing from getting watered-down, join my free daily e-mail list for daily tips:  https://adamstreet.net

Adam