Blank screen. What do you write?
Coming up with good ideas to talk about can be tough sometimes.
Holidays are usually my cop out. Especially if you use a website like Holiday Insights. You can find all sorts of outrageous ‘days’ to talk about like Hammock Day and National Marshmallow Toasting Day.
Bill Veeck was a baseball team owner who knew how to get butts in seats. In 1941 he bought the cash-strapped and last-place Milwaukee Brewers and turned them around. He invented wild new concepts like ladies night and shooting off fireworks after the team scored. These things are normal now but back then they were revolutionary.
I’m not suggesting you need to reinvent the wheel by the way… Look at Shark Week on the Discovery Channel. How easy was that? Lets take one of the most terrifying fish in the ocean and let’s talk about it for a week! Sounds simple to me…
In picking your subject my only caveat is, talk about something you enjoy or find interesting. Chat about it and anchor your business goals to it.