What Claude Hopkins has in common with Costco

I’ve been married for over 20 years and apparently I have date night all wrong.   My wife needs to forget movies, concerts, and snazzy restaurants.  We’re going to Costco, baby! Penn (of Penn and… View Post

Control Not just a Janet Jackson song

Remember that song by Janet Jackson, Control?  It started like this… “When I was 17 I did what people told me.  Did what my father said, and let my mother mold me.  But that was… View Post

The rarest thing in business and marketing

When I started marketing to the wedding niche I thought it was going to easy.  I didn’t need any cutting-edge ideas because my niche was spelled out for me.  Um, people getting married…  Bam!  … View Post

Old salads and a 100 degree identity

It was my wife’s birthday on Tuesday and we celebrated by going to Red Lobster.  I’m allergic to shellfish so we don’t go for seafood often.   We all woofed it down.  Wifey ate everything… View Post

Don’t hype, fascinate

When I think of ‘hype’, for some reason Flavor Flav comes to mind. Not the newer more slightly grown up ‘Flavor of Love’ Flavor Flav (if you’ve seen the old VH1 show).  I’m talking about… View Post