Shipwrecking Your Ideas
In copywriting groups on Facebook, someone asks daily what they need to do to be a copywriter. Why none of them don’t type those exact words into Google I will never know… Most responses are…
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Charging Like a Doctor
My friend Miguel is a fireman. I’ve known him since high school. Like me he’s creative, competitive, and entrepreneurial. The fact that he likes running into burning buildings is where our similarities die off. …
View PostStory isn’t everything. No wait, it is.
In Hollywood story is everything. The story in the movie trailer. The story behind how someone makes it, or how a movie get produced, is what audiences remember and talk about. The Empire Strikes Back…
View PostThe value of an e-mail address
I was reading Donald Miller’s book, Business Made Simple and he said, “people consider the value of their email address at about $10 or $20.” I agree with him 100%. I have never put a…
View PostCrazy or Unique?
Crazy. Unique. Sometimes it’s a fine line. Wackos like the Unabomer? Defintitely crazy. But what about people who buy into conspiracy theories? I would have thought they were a little bat sh-t, that is until…
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