Adam Street's Blog
The spiritual and practical path to freedom to do your art

Having influence that fills a room

About 20 years ago I started a website called SaveComics.org.  

Comic book sales were flattening.  I thought if comic book artists came out of the shadows (most of us work from home) we could introduce kids to our industry and get more children reading comics again.  

My goal was to find other like minded pros so I could get the movement going throughout the country.  I found others who loved the the idea.  One was even in Canada so our cause became an “international” one.  

We made educational material and we spoke publicly but the movement eventually fizzled out.

I never expected us to grow into a ginormous movement or anything but we did good work.   That’s the power of finding and being around like minded people.  

Gary Bencivenga is one of the greatest copywriters like…ever.  He had what he called The Credo Technique. Gary said if you stand for something you’ll never stand alone.

This sets you apart in a very overcrowded, monkey-see monkey-do, marketplace.  It also brings about a level of influence you can’t get any other way.  

Perry Marshall talks about two types of influence.  

Level 1 Influence makes you rich.  

Level 2 Influence does that  AND changes the world.


“Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere”.

– TemitOpe Ibrahim  

Standing for something is the surest way to attract and bond with your kindred spirits.  They will become your most loyal comrades and your best clients and friends. 

Or you can “Tom Brady” it and try to not hurt feelings and be everything to everybody.  

For free daily tips and insights on how to stand out and increase your influence with email. Sign up for free at https://adamstreet.net .

Adam

How Disney animators can help you write better e-mails

I love my chiropractor.  She’s an artist the way she approaches healing.  She’s cool as hell and she’s fun to talk to.  

I started receiving emails from her shortly after I became her client.  When I opened her first email I was shocked to see that it was… So… 

Boring.  

I had to ask her if she was doing her own email marketing because she is so full of life and her emails are stale and make me want to cut myself.

I’ll show you what I mean.  This is the beginning to an email from last week.

SUBJECT:  Exposing the Truth Behind Opioids

RESEARCH THAT MATTERS WEEKLY 

Did You Know…   In the 90’s, medical doctors were falsely lured into prescribing opioids as a treatment for pain…

Who in the world are they writing to?  Medical students who need data for their term papers? Not only is this fluff but it’s boring fluff.  

Honestly I just feel sorry for my doc and I did voice my concerns.  I learned she wasn’t thrilled with the company she hired but she was giving them time to prove themselves.

If you would like to add some spice to your emails, take an animator’s approach.

In the Illusion of Life  Frank Thomas and Ollie Johnston introduced us to 12 Principles of Animation. The most important one for me was APPEAL.

Appeal is about creating interesting characters that appeal to the audience and capture their  interest and attention.  

No appeal = boring.  

Animation is like good writing.  It’s not always necessarily what you say.  It’s also what what you DON’T say.  

JK Rowland said in an interview that she had tons of Harry Potter pages littered around her office.  She said she realized she gave away too much and had to keep taking things out so she wouldn’t ruin the endings.

Dr. Seuss put it this way, “So the writer who breeds more words than he needs, is making a chore for the reader who reads.”

Dr. Seuss is being nice.  If reading is a chore most people won’t read what you wrote at all!  So take out the fluff and leave the good appealing stuff.  

For free daily tips and insights on how to get your emails oozing with appeal, sign up for free at https://adamstreet.net .

Adam

Lean on Pete

Sales.  We all need to have them.

But make no mistake, your clients are buying YOU just as much as they are buying your product or service.

That’s why it’s so important to use a Blockbuster strategy and add some entertainment to your marketing.  It’s the glue that creates the emotional connection between you and your tribe.  

Think of it this way.  There’s two sides to every coin.

Look at Spider-man.  He wouldn’t be as interesting without Peter Parker.  If people in New York had a problem and Spidey swooped in, saved them, and swung away.  It wouldn’t be the same.  

There’s tons of supers in New York.  Spidey would blend in like cough syrup in the cold and flue section at Walmart.  But he goes back to being Peter Parker and Pete is…  Well, flawed.

Stan Lee said this about the wall crawler:

“He’s the one who’s most like me — nothing ever turns out 100 percent OK; he’s got a lot of problems, and he does things wrong, and I can relate to that.” 

We all can.  Super and spectacular on one side, awkward teen who can’t even talk to a girl on the other.  That is contrast.  Contrast is interesting.  Contrast sells.

Chadwick Boseman said this about playing T’Challa and the Black Panther movie.

“What does this do for the world?  Is it actually valuable in the political climate, in the social climate we have?  And I have to say, yes!  Not because it makes people escape, but I think when it’s done right, it gives people hope.” 

And that’s true for you too.  When you create a great experience you give people hope.  Whether they buy from you or not.

To learn how to add Blockbuster strategies to your marketing and products join my free daily email at https://adamstreet.net

Adam

The Massive Myth

Check out this email subject line that was in my inbox this morning:

“Adam, 12 Days To A Massive Pay Day Online (Step-By-Step)…”

Then of course came the ever so common… 

“This changes EVERYTHING… “

Next, insert a big-ass testimonial about making massive dough with the next big thing in marketing…

When you market like this in email, this is the equivalent to yelling in person.  Would you walk into an office and start screaming at people?  Probably not.  Well, maybe if you’re the guy from the Bar Rescue show.  Or Plankton from Spongebob who said the louder you talk the more authority you have.  

If you keep using aged tactics like Plankton and Mr. Next Big Thing guy, you may as well dump streaming, find a high-quality VCR, and watch all your favorite movies from 1984.  

These Business Paradigm kats crack me up.  You could use the copy in that email to sell his “system” or you could use it to sell vacuums.  It has little distinction. 

Maybe it’s a good product.  I don’t know.  But the copy in that email is like Voldemort, it has no soul.  

Us in the Artist Paradigm cast different spells.  We care about what we do, how we do it, and the transformation it gives our clients.

Believe me…I like dinero.  I didn’t buy my iPhone 12 with positive energy or unicorn farts.  

MASSIVE hype is noise .  It’s easy to ignore because unless you live in a cave…without WiFi…  It’s something we’ve all heard before.  And if you’ve heard it before that means it’s easy to ignore.

Michael Masterson put it this way:

“Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own.

Don’t be Voldemort.  Don’t be Dr. Doom either.

Persuasion and good copy has it’s place but— If you can’t empower your prospects to think and act on their feelings, why should they buy from you?

To receive daily messages like this go to https://adamstreet.net and subscribe now.

Adam

Mamby Pamby Land: Fun to visit but don’t stay there

I read a post the other day by an info marketer who struggled with getting leads.  Just about any business on Earth can relate to this problem, right? 

She said maybe she needed to create free weekly content, start a podcast, or maybe her team could do more on social media .

This gal is an accomplished info-marketer.  So I was surprised she never mentioned e-mail marketing.  Which is odd because e-mail still blows the socks off most digital sales methods.  Especially over time.   So I asked her about it.

She said, “I already crush at that.”  

Even John Holmes would call that answer cocky…

After her response, I was out.  Everyone else kept talking about SEO, funnels, limited time offers (LTO), and all the normal business paradigm stuff.

She may be “crushing” her e-mail marketing but I say she’s living in Mamby Pamby Land.  You know why?  Because she is NOT building relationships with her e-mail list if her sales are sucking wind.

She’s focused on finding a lot of people and saying YOU need to buy this before the sale price ends or before this bonus goes away.  And before you know it you’re back head-hunting for more people.

You can run a business like this but it’s exhausting.  Us artist paradigm types are different.  

And when you use a Blockbuster approach and entertain and teach with your e-mails a strange phenomenon happens.  Your readers actually give a shit about you and read what you say.  

Maybe they buy maybe they don’t but they stay on your list.  And the longer people stay on your list the more they usually buy.  

I may not have a list the size of Tony Robbins’ but I can spot an e-mail marketing problem.  I’m not a nutritionist either but I can tell you eating  a box of brownies will make you fat.

I just call them like I see em.

If you’d like to know how I could help you attract super high-quality, clients who are fans of your work holla at me:  https://adamstreet.net/contact-me/

Adam