There was this kid at my elementary school, I think his name was Jerry.

He was quiet and introverted.

The kids at school used to make fun of him because he always looked down when he walked.  One kid told me that since Jerry looked down all the time he always found interesting things on the ground—like money.

I feel just like Jerry when it comes to finding money in a business.  I’ve worked on my ‘finding money muscle’ mucho over the years.  

I’m practically ready to wear one of those tight-ass UnderArmor t-shirts that the Rock wears.

And pulling it off!

Metaphorically anyway…

Sometimes you don’t need to “find” money in your business, sometimes you just need to raise your price.

Sometimes you need to look for more ways to provide more value.

Sometimes you can just package what you do differently.  Dan Kennedy called it, Specific Application.  

You can add more specific application to what you do with:

Location

Packaging

Niche

Exclusivity

For example, I’m not a caricature artist I’m a wedding artist [niche].

Susan isn’t a massage therapist, she’s the massage therapist of Gainey Ranch [location]

One artist I read about struggled trying to sell her paintings so she got a licensing deal to sell art of her university [exclusive].  Now her paintings sell like hot cakes.

What more Specific Application could you add what you do that could drastically increase your revenue?

Adam

adamstreet.net

I learned a while ago that I’m not JUST an artist.  Actually, I said when I die if the only thing people say at my funeral is that I drew good I ‘missed the boat’ on living.    

When I draw at events I’m not JUST drawing caricatures, I’m making a difference in people’s lives.  I’m making that party better.   

My mentors Chance Wolf and Chris Sotomayor didn’t JUST teach me how to draw and paint better, they taught me how to be a better human being.  And to follow my passions and curiosities wherever they took me. 

 My nephew Chris isn’t just someone with thousands of follows nor is he JUST a social media influencer.  He brings light to people thru his humor and creativity (offline too).    

My brother Andre isn’t JUST a Mixxedfit instructor.  First, he’s made exercise fun.  If that alone wasn’t a miracle enough I’ve also seen him give people the confidence and motivation to change and be better versions of themselves.  

Do more of your art and the stuff that moves you.  

Put it out there and do it again.  It’s 2023 baby!    

JUST do it.   

Adam

What’s your Swamp Thing?

Perry Marshall talks a lot about draining the swamp.  He says his members are drain the swamp kinda people.  And he’s right, I am one of them.  

Perry’s not talking about corruption like politicians harp about when they want to sound cool.  Perry’s asking…  What is the big or overarching thing or problem that you want to get to the bottom of?

Perry is a marketer and consultant .  He’s known for decoding Google Adwords, The 80/20 Principle and many other brilliant things.  That was then…

Now Perry wants to cure cancer.  No small feat, right?

Well, cure cancer or at least come up with newer processes to help people.  Because chemo and many of the drugs used today are the same ones they used decades ago.  

With all the advances in medicine and technology, we should be further along.  

You’d think anyway…

Perry wants to 86 cancer.  Bill Gates wants to end malaria.  Matt Damon wants the world to have cost effective safe water.

Those visions are big.  

Huge.  

Gigantic.  

But yours doesn’t have to be.  And you don’t need to be a box office star or a billionaire either.

Maybe you just wanna take pictures full-time, get kids to eat more vegetables, help teen moms, or make the best fried chicken.  It’s anything you wanna get all Da Vinci Code on that matters to you.

When I was a teen I never thought I could be a working artist.  But once I went pro I vowed to  do SOMETHING to help other artists so NO ONE would go thru what I went through.  

At first I was enamored with success and the glamour of “making it”. 

But as I matured I realized it’s not about “success” or having a certain car or a number in my bank account.   Those things are nice but for most creatives that’s not the end game.  

It’s about fulfillment.  

Money is great but without the fulfillment part rarely are creatives I know happy.  Or they bitch about stress, clients they can’t stand, and doing art they like about as much as being bitten by a swarm of angry mosquitos.  

So, I changed. 

I realized the swamp that I really want to get to the bottom of, is how to find fulfillment without selling out or doing all the stupid busy work “they say” you need to do.  And how can I simplify it so anyone can understand it?

So…  What’s your swamp thing?  

Not everyone has one but I’m going to be talking about mine this month.  Going pro, doing your art, making money, abundance, marketing, all sorts of stuff.  

Stay tuned.

Adam

http://adamstreet.net