Proof I’m not a guru :(

I’m on a copywriter’s email list.  Today’s email had this line: “Copywriters are NOT writers! We are marketers. We are strategists. We are salespeople in print.” She said that quote was “every copywriting guru’s favorite…

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Candy coated Kale

I don’t mind Kale but I don’t love it either. But what if it was wrapped in candy?   Like white chocolate? Jolly Ranchers or… M&Ms?  That may sound gross, especially if you love Kale. …

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Beating Entrepreneurial Fibromyalgia with 1%

When my mom was diagnosed with Fibromyalgia her doctor gave her a cheery little nugget of wisdom.    He said something like… You will have pain everyday for the rest of your life. Well, that…

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The entrepreneur puzzle

I read an article about a female Montana Army National Guard soldier. I figured if it’s in the media, surely it’s gotta be about sexism.   Inequality. Politics. Or some other crazy topic.  But it…

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Swipe and deploy big ideas like Disney

When I first wanted to get my copywriting biz off the ground I was stalled.   I thought it was… Time. The market. Money. What really slowed me down was my crappy beliefs.  I thought…

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