There’s tons of rules for great storytelling. There’s the classic books by Joseph Campbell and his ‘Heroe’s Journey’. And a butt-load of other books based on Campbell’s work too. Which is saying something…
View PostThis post is a little different. Today is a shout out to anyone that needs to raise money this holiday season. This morning I snatched up my copy of the Ultimate Sales Letter and I…
View PostI am the best. I act like it. I charge like it. I own it. Sound a little full of myself, eh? Well, I’m the best at what I do. You’re the best at…
View PostOne of the legs of my Blockbuster Marketing framework is to put more of YOU in your marketing. A lot of people deny this. They treat talking about themselves like niching down. They fear…
View PostAuthors are like musicians sometimes. Their first book is amazing and every book afterwards never lives up to the first one. This isn’t true in Simon Sinek’s case. I read his book The…
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