Sales Fast Food
Back when I sold insurance I made most of my sales from Internet leads. After a while I received referrals too but my bread and butter was the online ones. If I could beat the…
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What Claude Hopkins has in common with Costco
I’ve been married for over 20 years and apparently I have date night all wrong. My wife needs to forget movies, concerts, and snazzy restaurants. We’re going to Costco, baby! Penn (of Penn and…
View PostControl Not just a Janet Jackson song
Remember that song by Janet Jackson, Control? It started like this… “When I was 17 I did what people told me. Did what my father said, and let my mother mold me. But that was…
View PostThe rarest thing in business and marketing
When I started marketing to the wedding niche I thought it was going to easy. I didn’t need any cutting-edge ideas because my niche was spelled out for me. Um, people getting married… Bam! …
View PostOld salads and a 100 degree identity
It was my wife’s birthday on Tuesday and we celebrated by going to Red Lobster. I’m allergic to shellfish so we don’t go for seafood often. We all woofed it down. Wifey ate everything…
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