Remember Seth Godin’s Marketing in Five Steps? We left off with step 3. Let’s recap: 1. Invent a thing worth making, with a story worth telling , and a contribution worth talking about. 2. …
View PostI read a post the other day by an info marketer who struggled with getting leads. Just about any business on Earth can relate to this problem, right? She said maybe she needed to create…
View PostBig Foot. Stonehenge. The chupacabra. There’s a lot of weird stuff out there we don’t understand. Some things you can ignore but some force you to ask some pretty serious questions. Like the strange…
View PostLet’s talk about ZOMIBES! But first, let’s pick up where we left off with Seth Godin’s Marketing in Five Steps. To recap, here’s the first steps: 1. Invent a thing worth making, with a…
View Post“Those who tell the stories rule the world.” Hopi Native American proverb I disagree. Those who tell entertaining stories will rule the world. That’s why I’m always rambling about adding Blockbuster Storytelling or…
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