Swipe and deploy big ideas like Disney
When I first wanted to get my copywriting biz off the ground I was stalled. I thought it was… Time. The market. Money. What really slowed me down was my crappy beliefs. I thought…
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Don’t break the trance
If you use TikTik you may have heard a song called Bored in the House by Tyga and Curtis Roach. My wife even used this song to make a goofy little video of my son,…
View PostScaling, your business and common sense
If you’ve been on my email list for more than 5 minutes, you know I’m NOT about building my business with the traditional Business Paradigm. What’s the Business Paradigm? I learned about this originally from…
View PostDon’t be professional, be an anti-professional
Sally Hogshead (yes, that’s her real name) is a marketer. She has some great content. She’s mostly known for her book Fascinate. I’d strongly recommend you read if you haven’t already. She also has…
View PostWhat’s your prospect’s Boogy-Man?
There’s tons of rules for great storytelling. There’s the classic books by Joseph Campbell and his ‘Heroe’s Journey’. And a butt-load of other books based on Campbell’s work too. Which is saying something…
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